From the Search, and Find real treasures: On the Swabian Alb, the creation of the world is still hand-work. Twelve segments, made of special paper at the bottom of each with a small piece of the South pole – Nestle good glued to a hand-blown crystal glass ball. May they overlap each other just so that the shadows look fine as longitude. This is the basic principle, the Columbus Verlag builds for more than 110 years globes.

About 80 different models of Columbus offers in series production, the smallest measures a diameter of twelve inches, the largest is two metres. For Explorer types there’s the world in shades of brown, for purists, all in White, for friends of the upscale establishment on a frame from a 400-year-old bog oak.

And for those who prefer glittering, Highlights with rhinestones. “Personalization is always in demand is stronger,” says Torsten Oestergaard, who leads the company in fourth Generation. “Today we produce 100 globes in the month, according to individual specifications. If you want a globe to match your Sofa, we are.” In this way, as well as high-quality workmanship and innovations Columbus through against competition from China.

The globes, a long time ago with Smartphones to communicate. Via the App an extra Dimension to the ball: On the phone Display appear suitable to the respective Region, the weather data and satellite images.

The individualization and digitalization of the production reflected also in Online Marketing. For some years now, Torsten Oestergaard Google Ads on. The campaigns he manages together with his son Niklas, who has entered Recently into the company.

An example of a Google Ads display (photo: Google)

The two have now created a Portfolio of Ads that are placed on terms at certain times in connection with particular search adapted on a regional basis. “I particularly like the Option to Orient the Display to certain groups of customers,” says Niklas Oestergaard. “So, I of the respective target group can view the Version with the appropriate Text.”

A Webshop maintains the Columbus publishing since 1999. The use of Google Ads brought in the past few years, a lot of new customers to the website of Baden-württemberg. “Through Google Ads, we had rates in the past year alone, double-digit growth,” says Torsten Oestergaard: more than 13 percent of the Online sales rose compared to the previous year.

The Oestergaards see in the E-Commerce huge potential. Soon, Columbus is globes a new employee that deals exclusively with the placement of Google Ads. “We use just a fraction of the opportunities available to us in the Online Marketing available,” says Torsten Oestergaard. “With Google Ads, we get people and their wishes directly to us.”

1. To sign up for the Google Ads-Newsletter, the voucher request: g. co/immediate start
2. Log in to Google Ads.
3. Choose your advertising objective and start with your first display.
4. Set your Budget, enter your coupon code and get $ 75 advertising credit, if you invest 25€.

Call Google-Ads-Support:
0800 6279 972
(Mo. – Fri. 9:00 – 18:00).

The call and start the help of the Google-Ads-specialists is for customers who want to spend 10 € or more a day, free of charge.
the duration of The support depends on your advertising budget.

1Gutscheinbedingungen:

1. This coupon is brought to you by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).
2. The offer is limited to customers with a billing address in Germany. Each of the Google Ads-customer may only redeem one voucher.
3. Activation process: The coupon code must be add in the Google account before the 31. December 2018 are to be redeemed. To qualify for this offer, players must enter the Code within 14 days after the first Ad Impression that is made on your Google Ads account.
4. How to redeem the voucher After the voucher code has been entered, you must generate this Google Ads account cost, net of taxes, in the amount of 25 € within 30 days. A mere Deposit of the respective amount is not sufficient, the coupon code redeem. The cost required for the activation of the coupon codes that can be calculated from the date of input of the voucher code.
5. Once you have completed the points 3 and 4, you will be credited to the credit, days, automatically, within five business in your billing history.
6. Coupon codes apply only to future advertising costs. Costs incurred prior to the coupon code input, are not included in the settlement of the coupon codes.
7. After you have depleted your credit, you will not receive separate notification from Google Ads, and additional advertising costs of your payment debited. If you want to switch after the Exhaustion of the credit, no Google Ads, you can pause your campaigns at any time or delete it.
8. To be able to coupon codes, you must be able to trouble-free billing history and current debit have deposited information in your Google Ads account.
9. Through the use of the coupon codes you agree to these voucher terms and conditions and the additional coupon terms and conditions: http://www.google.de/intl/de/ads/coupons/terms.html

Google LLC. All rights reserved. Google Ads is a trademark of Google LLC

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